Overview
Delicat needed a digital presence that matched the quality of its handmade recipes: clean, elegant, and trustworthy.
Most small pastry businesses struggle online because they mix inconsistent visuals, unclear messaging, and poorly structured product presentation. This project solved exactly that — creating a digital identity and a website that communicate clarity, simplicity, and craftsmanship.
The goal was to transform Delicat from a local pastry operation into a brand with structure, aesthetic consistency, and a strong commercial foundation.
Concept & Strategy
The strategy behind Delicat’s digital development focused on three core ideas:
- Simplicity: A clean and minimal identity that reflects homemade recipes and natural ingredients.
- Clarity: A website where every product is easy to understand, view, and order.
- Trust: A structure that shows authenticity and handmade quality, instead of generic bakery imagery or messaging.
The direction was to build:
- A recognizable visual identity
- A product-focused content structure
- Clear descriptions based solely on real recipes
- An ordering flow that feels natural and intentional
- A brand tone that communicates care, quality, and craft
Everything designed to make Delicat look and operate like a refined, modern pastry brand — not just a home bakery.
What I Built
I designed the entire digital foundation of Delicat, including:
- Full website structure and layout
- Content written from real recipes only
- Product descriptions, menus, and event sections
- Brand messaging and tone
- Ordering and contact flow
- Visual hierarchy and page architecture
- Mobile-first structure for clear navigation
- Clean organization of all product categories
The focus was to make Delicat simple to explore, visually consistent, and ready for online growth.
Core Components
1. Product Structure & Menu System
- Organized all recipes into a clean catalog
- Created short, consistent descriptions based on real ingredients
- Designed a menu that is easy to browse and understand
- Highlighted the artisanal nature of each item
- Ensured each dessert has a unique position within the brand
2. Brand Messaging & Tone
- Craft-focused, minimal, authentic
- No artificial exaggeration
- All content derived strictly from Delicat’s real recipes
- Straightforward language aligned with a premium handmade product
3. Event & Celebration Framework
- Dedicated sections for corporate events, birthdays, and special moments
- Clear explanation of which recipes are suitable for each occasion
- Simplicity for clients who want to place larger orders
4. Ordering Flow & Contact Structure
- Easy request-for-order system
- Clear call-to-action placement
- Simple steps for customers to reach out
- Messaging that reinforces trust and handmade preparation
5. Technology & Organization
- Optimized layout for speed and clarity
- Clean navigation structure
- Logical grouping of content and categories
- Efficient presentation of products on desktop and mobile
6. Content & Documentation
- Full product list descriptions
- Event category explanations
- Intro sections for each page
- Clear, simple language
- Consistent formatting across the entire website
Impact
The Delicat brand became cleaner, more cohesive, and more professional.
Customers can now understand the products quickly, see the handmade quality, and place orders with confidence.
The website gives Delicat:
- A strong digital identity
- Clear product communication
- A professional ordering experience
- A foundation to scale the brand beyond local customers
This project transformed Delicat into a structured, organized, and trustworthy pastry brand — built to grow through clarity, authenticity, and consistent presentation.