Overview

ImoBuddy is a next-generation real estate platform built to automate everything that slows consultants down. Instead of juggling outdated CRMs, spreadsheets, manual follow-ups, scattered apps, and endless admin tasks, ImoBuddy centralizes the entire workflow into one fast, intelligent, and automation-focused system.

The platform is designed to remove operational friction and give real estate professionals a modern, powerful tool that truly improves performance.

Concept & Vision

Real estate in Portugal still runs on outdated technology and repetitive work. Consultants lose time every single day reading documents manually, creating repetitive messages, updating their CRM, and searching for market information.

ImoBuddy exists to solve that.

The vision is simple:
A platform that does the work FOR the consultant.
Not one they have to work for.

What I Built

I led the architecture, logic, and core structure of the platform, including:

• CRM foundation and database structure
• Full automation engine and workflow logic
• AI document parsing and risk detection
• UX/UI principles and user flow design
• Market data system and pricing algorithms
• Integration structure (Gmail, WhatsApp, Meta Ads, portals, calendar)
• Mobile-first interaction model

Every component was built with performance, speed, and simplicity in mind.

Key Features

1. AI Document Processing

• Automatic extraction of CPCVs, deeds, contracts, and property documents
• Clause and risk detection (deadlines, penalties, missing info)
• Instant structured data generation inside the CRM
• Alerts for inconsistencies, deadlines, and legal red flags

2. Advanced Automation Engine

• Lead follow-up sequences that adapt to behavior
• Automated tasks, reminders, and visit scheduling
• Smart workflows for onboarding, selling, exclusives, and after-sale
• Multi-channel automation: WhatsApp, email, and tasks

3. Unified CRM

• Lead and property management in one place
• Fast pipeline view with clean statuses
• Central activity log (calls, messages, visits, tasks)
• Consultant performance tracking and insights

4. Real-Time Market Intelligence

• Pricing evolution and historical data
• Comparable listings with automatic adjustments
• Zone-level insights (liquidity, demand, variation)
• Automatic valuation suggestions

5. Mobile Experience

• Real-time updates
• Voice-to-text notes
• Quick-action buttons
• Fast access to leads, properties, tasks, and visits

6. Integrations

• WhatsApp Cloud API
• Gmail & Outlook
• Meta Ads
• Real estate portals
• Google & Apple Calendar

Impact

ImoBuddy cuts hours of repetitive work every week, increases follow-up consistency, and gives consultants tools that improve both speed and results. It’s built to be the most efficient, intelligent, and complete CRM in the Portuguese real estate market.